Montmagny, November 4, 2025 – The Centre d’aide aux entreprises (CAE) Montmagny–L’Islet is proud to announce that it has received the Innovative Initiative Award – DÉL 2025 for its groundbreaking support projects with the tourism industry in the MRCs of Montmagny and L’Islet. Created by the Réseau des SADC-CAE du Québec for its 67 members, this award recognizes excellence in local economic development.
The award was presented last week during the network’s semi-annual conference in Lévis. This event brings together over 200 regional economic development professionals each year.
The winning project is an innovative support model developed by the CAE in collaboration with local tourism stakeholders.
In the MRC of Montmagny, the project takes the form of a recurring annual meeting model, including a seasonal debrief and a seasonal launch session. Each edition is held in a different municipality, offering a chance to showcase the region’s full tourism offering. These gatherings include site visits to local attractions, encouraging networking and highlighting hidden gems and local businesses.
In the MRC of L’Islet, support is provided through the creation of a personalized, user-friendly tool focused on e-reputation for tourism businesses. This tool is designed to enhance their digital visibility—a crucial factor in 2025 for attracting visitors, boosting sales, and strengthening the region’s appeal. By adopting this tool, businesses become more autonomous and proactive in managing their online presence, helping them stand out in an increasingly competitive tourism market.
“We are extremely proud that our daily efforts are being recognized across the province. This award highlights the innovative nature of our support for tourism committees. Our model fosters collaboration and drives engagement. Every tourism business is a valuable ambassador: the more we support them, the greater the collective impact. By encouraging cooperation between businesses, municipalities, and regional partners, CAE helps make tourism an economic priority in Montmagny–L’Islet—year-round,” said Mireille Thibault, Executive Director.
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In the attached photo, from left to right: Denis Lavoie, President; Christine Talbot, Communications and Local Development Advisor; and Mireille Thibault, Executive Director. All three represent CAE Montmagny–L’Islet.
